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The final (WTC Final) match of the World Test Championship played between India and Australia (IND vs AUS) has created a big record…
WTC Final 2023 created history, most watched match on Star Sports
Recently, the final (WTC Final) match of the World Test Championship played between India and Australia (IND vs AUS) has made a big record (WTC Final Record). In fact, this match has become the most viewed viewership record on Star Sports, the official broadcaster of ICC events.
WTC Final 2023 created history
Let us tell you that, according to BARC, 124 million viewers watched the live telecast of the ICC WTC Final 2023 between India vs Australia. Which is the highest ever reach for any Test match. This time the final match is 32% more than the previous ICC WTC Final 2021 played between India and New Zealand. The broadcaster also clocked an impressive 14.4 billion minutes of watch time for the live broadcast, surpassing the billion minutes for the previous edition of the ICC WTC Final and any other Test match in history alone.
A Star Sports spokesperson said, “We are proud to present yet another milestone for cricket fans with the ICC World Test Championship Final 2023. The overwhelming response from fans is a testimony to our relentless efforts to increase access to and fuel a deep passion for cricket. Star Sports’ extraordinary marketing campaigns, unparalleled coverage standards and groundbreaking programming exemplify our unwavering mission to serve sports fans across the country. This record reinforces our firm belief in the growth potential of sports on TV and flagship sports properties.”
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