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The Board of Control for Cricket in India (BCCI) has finally launched the BCCI Media Rights 2023-27 (BCCI Media Rights 2023). Tender Tuesday…
The Board of Control for Cricket in India (BCCI) has finally launched the BCCI Media Rights 2023-27 (BCCI Media Rights 2023). The tender will be issued by Tuesday and Ernst & Young, the partner of the Indian board, will inform the prospective broadcasters. The rights sale is expected to be completed by August 19 with the induction of a new broadcaster for the India vs Australia ODI series ahead of the 2023 World Cup.
Earning crores of rupees from e-auction
As InsideSport previously reported, the new deal is to be valid for five years, not four. According to a Cricbuzz report, even though the broadcasters are yet to be informed about the auction process, it is likely to be an e-auction. The board earned Rs 48,390 crore from the sale of IPL media rights through e-auction, giving a windfall to the BCCI.
Highlights of BCCI media rights tender
- The new deal will be for 5 years like IPL.
- Both digital and TV rights will be separate as digital is a fast trend.
- E-auction is likely to be held instead of closed bidding process.
- The BCCI made a windfall of Rs 48,390 crore from the sale of IPL media rights. Its TV rights and digital rights were separate.
- The exact number of matches covered under the new deal is still under discussion.
- But it is likely that the deal will also include 100 bilateral matches.
- The new cycle will see more T20s and less ODIs as viewership in ODIs has waned.
Disney Plus Hotstar had paid so much money
Disney-Star had last paid Rs 6138.10 crore for 103 matches. Its per match valuation was Rs 61 crore. However, since the rights will be separate, the BCCI is expected to make more than Rs 12,000 crore.