New Delhi: Apple has registered a massive 48 per cent growth in iPhone shipments in India in the calendar year 2021 and is set to register a record 4.4 per cent market share for the full year. New data showed up on Monday. According to Gurugram-based market research firm CMR, Apple shipped a record 5.4 million iPhones in India for the full year and 2.2 million in the festive quarter alone (Q4).
On a quarterly basis, the Cupertino-based giant reported a 34 per cent growth in the October-December period.
Prabhu Ram, Head-Industry Intelligence Group, CMR told IANS, “Apple had the best year yet in India, shipping over 5 million iPhones and achieving a historic 4.4 percent market share in an ultra-competitive smartphone market.” is on track.
During the year, Apple continued to register gains in the market driven by an increased share of domestic manufacturing, aggressive retail initiatives and strong consumer demand through the all-important festive Diwali sales.
Ram said, “The key to Apple’s market performance lies in the fact that it has been able to manage and diversify its supply chains through the pandemic. For example, in India, Apple to produce its flagship iPhone models.” Working with many ODMs.”
iPhone 12 (with 40 percent market share) was the most sought-after model in India in the fourth quarter, followed by iPhone 11, SE (2020), iPhone 13 and iPhone 13 Pro Max models.
In the July-September period (3rd quarter), Apple shipped over 1.53 million iPhone units in the country.
Ram said, “With the possible launch of the iPhone SE 2022 edition in the first half of 2022 and increased reach and capability over its older generation iPhones, Apple will be well placed to turbocharge its India growth story. “
Apple doubled its smartphone market share in India to nearly 4 per cent in the festive quarter of 2020 for the first time with the stellar performance of the iPhone 11 and XR.
Apple has now started assembling its new flagship iPhone 13 in India, as the tech giant prepares to manufacture/assemble its top-of-the-line smartphones in the country.
The iPhone 13 is being assembled on a trial basis at the Foxconn plant in Chennai and will be available in the domestic market, as well as for export from the country early next year.
Apple is reportedly ramping up production of iPhones, iPads, Max and other devices in India and Vietnam to end its dependence on China.
The tech giant is already assembling its best-selling models iPhone 12, iPhone 11 and XR along with the iPhone SE, 7 and 6S in India.
Apple started manufacturing iPhones in India in 2017 with the iPhone SE.
first published:Jan. 17, 2022, 8:29 p.m.
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