The biggest turning point in the history of Levi’s company came during the Second World War. It was made mandatory for soldiers going to war to wear it. Because by wearing it agility could be maintained.
Image Credit source: failurebeforesuccess
You Levi’s You must have heard the name of Levis and you must have worn the jeans of this company a lot, but do you know that Levis is a company which has Blue Jeans was made Blue jeans have been ruling the world market for decades. It is popular among people of all classes. Even in a country like India, blue jeans are very much liked as a comfortable dress. Its popularity is from big cities to villages.
Levis is the world’s most famous American clothing brand. Its business has reached more than six billion dollars. The credit goes to this company for making blue jeans first in the world. full company name Levi Strauss & Co. Which is called Levis. The founder of the company, Levi Strauss, was a resident of Germany, who established it in 1853 in San Francisco, California.
How did it start?
Levis, the founder of the Levis company, was born on 26 February 1829 in Germany. In 1847, he traveled to America with his mother, where his brothers were already living. Levi’s brother had a solid business in New York City. Levi first helped his brother in his business and then started his own business.
Levi first started a wholesale business under his own name. Used to bring raw material from his brother’s shop and sell it among new customers. Various types of costumes and home decorative items were also used in these items. During this time, Levi first planned to make tents and then also blue jeans.
When did the turning point come in life
One day there was a big turning point in Levi’s life when he got new information about his first customer. Levi’s learned that his customer, Jacob W. Davis, made denim pants. Levi teamed up with Jacob to create a new product named-Blue denim jeans.
How did the Levis brand become popular?
By the year 1920, blue jeans became very popular. Along with men, women also started wearing it. This dress became famous all over America. Wearers found it very comfortable. The special thing is that it could be worn for many days. That’s why people found it very convenient too.
second world war Blue jeans proved to be most useful at the time of Jeans were made mandatory among security personnel. Because it was very easy to run after wearing it. There used to be agility. And this is the reason why blue jeans became the favorite dress of the youth during the years 1950 and 1980.
Reached many cities of the world in the year 2019
After gaining popularity among America, Britain and other western countries, Levi’s clothing also reached the market of many developing countries of the world. For example, the Levis brand became very popular in India, Sri Lanka, Vietnam and Indonesia due to being cheap and useful. It has reached the villages. In the year 2022, the company’s turnover reached $ 6.169 billion.
