Ariel launched a survey campaign to make inroads in Indian society, asking the question- ‘Is washing clothes only a women’s job?’ This ad of Ariel worked like a charm.
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in the world of detergent Ariel Brand Is quite popular. It is also used in crores of homes in India. Procter & Gamble This famous product from the company is equally popular among Indian men and women. its headquarters Ohio is in It is also a widely recognized detergent in many countries of the world. Ariel’s products are known to be eco-friendly. Even after 55 years, Ariel is the top brand in the world.
In 1985, the company released its first liquid detergent, after which its popularity increased further. In the year 2015, it started the #ShareTheLoad campaign to promote the idea of equality between men and women, this campaign has had a positive impact. More than 1.5 million men took part in it.
When and how was the company started?
Procter & Gamble introduced Ariel Detergent in the market in 1967. In the 80’s and 90’s people wanted something new to add sparkle to their clothes, Ariel met that expectation. Ariel introduced Ariel Color in 1992 because the color of the clothes started fading after the first three or four washes. Which people liked a lot.
With which strategy did the company progress?
In 2001, the company introduced Liquitabs which helped in washing clothes in a quick and straightforward manner. Today Ariel has a wide range of products in the market and is one of the biggest brands. Apart from making products, Ariel also started many campaigns. Its purpose was to empower women and eradicate inequality between men and women. This benefited a lot.
advertising strategy worked
Ariel launched a survey campaign to make inroads in Indian society, asking the question- ‘Is washing clothes only a women’s job?’ This ad of Ariel worked. The purpose of the advertisement was to eliminate prejudice in the society. In 2019, the company launched another similar campaign. In which parents and children were also tried to connect.
The company took a new flight
Ariel has jumped into the Non-fungible tokens market in 2022. The company has said that promoting gender equality in domestic work will continue as part of its campaign. For this purpose, Ariel partnered with five women creators. Apart from this, Ariel launched a new product Matic Detergent Powder range in India.
This brand is also very reputed in India. Domestic work in India is mainly considered to be the work of women but Ariel changed this thinking and got success in the market.
