The Reebok brand was adopted by players from many countries in their sports, which increased its popularity even more. In 2003 Reebok became the fastest selling shoe in history. This brand has been very popular in India as well. Its headquarter is in Boston.
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Reebok Means every color of sports or fashion or lifestyle, now it has become a status symbol. It is a successful shoe brand across the globe, which has a great popularity in India as well. People of every class and age have been wearing it with great passion. The brand has been at the forefront of the footwear manufacturers’ race since decades. Today Reebok’s net worth is $11.22 million. And it extends to 28 countries.
However, the history of any enterprise is full of ups and downs. Once its business was done from a small room, but this brand has reached big showrooms in many countries of the world. It is said that there was a huge decline in the Reebok brand, but it did not take much time to recover from the difficult times. In today’s date, the success of Reebok is going to inspire many people.
How did Reebok start?
Joseph William Foster started it at the young age of just 14 years. In 1895, the first pointed shoe was designed in London. After this, in 1900, his sons joined this business. Earlier the company was named JWFoster and Sons. The one who made designer sports shoes and it was well liked in America. It was not easy to take people into confidence.
unique business strategy
Although Reebok started with freestyle shoes, it progressed with the aerobics trend by the 90s. But as soon as sports shoes were invented, the Reebok Pump revolutionized athletic shoes. In 1996, Reebok signed a $50 million endorsement deal with Allen Iverson, the second biggest running shoe in basketball.
Business in more than 28 countries
The business of Reebok brand is spread in more than 28 countries till date. Players from many countries adopted it in their game, which increased its popularity even more. In 2003 Reebok became the fastest selling shoe in history. The company’s headquarters is in Boston. But there are regional offices in Amsterdam, Montreal, Hong Kong and Mexico City.
owner of billions
However, in 2005, Adidas acquired all of Reebok’s outstanding shares and completed the deal in 2005 for $3.8 billion. In 2021, Authentic Brand Group bought Reebok from Adidas for $ 2.5 billion.
