How did Parachute become the best brand of coconut oil?
coconut oil The first thing in your mind when you talk about parachute The name will come. Today it is one of the largest brand of coconut oil in India. Canned coconut oil was being sold in India long back but parachutes brought it to every household. Worked to make parachute recognized in the whole country Marico company founder Harsh Mariwala has. Let us tell you how he did this feat.
The major brands of Marico Company are Parachute Coconut Oil and Saffola Refined Oil. The headquarter of the company is in Mumbai. The expansion of this company is up to Asia and Africa. It works in 25 countries all over the world. According to Forbes Company, Harsh Mariwala’s total assets are more than Rs 263 billion. The company had registered a record revenue of Rs 9,610 crore in the year 2022.
Earlier coconut oil was sold in tin cans.
Harsh Mariwala entered the business in the 80s when coconut oil was sold in tin cans. They decided to bring it in plastic. Seeing the advantage of plastic, Harsh Mariwala came up with this idea. Plastic was cheaper than tin and more convenient to store in a shelf. Along with this, this plastic box was also attractive in appearance. Although it was very difficult to implement it. For this a lot of research was done in the market.
How did Harsh Mariwal deal with the rats?
Research done on selling coconut oil in plastic revealed that it will not be easy. In fact, even before Marico, some company had brought coconut oil in plastic containers. But she could not succeed. Actually rats were the biggest problem in bringing coconut in plastic bottle. He used to bite the plastic. He was liking the combination of oil and plastic. After a lot of discussion, a unique way of dealing with it was discovered.
The packaging of coconut oil was done in round shaped bottles instead of square boxes. Due to the roundness of the bottle, the rats could not keep their teeth firmly on the cans. Apart from this, its packaging was done in such a way that not even a drop comes out. For this, the company did experiments with rats which were successful.
Special design made of parachute
It took Marico 10 years to move coconut oil from tin to plastic. With this, the biggest problem of the company was that people were copying the parachute. Due to this, there was a 20 percent decline in the sales of the company. In view of this, Marico collaborated with a foreign mold maker to design a certain mold at a very high cost. No one has been able to copy it.
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Story behind the name Parachute
The story of naming coconut oil as parachute is very interesting. Harsh Mariwala told Onmanorama that parachutes were used for the first time by Indians during World War II. It was surprising for him to make a safe landing with a parachute. People associated it with trust and security. After this coconut oil was given this name. Parachute oil is used by about 500 million people in India during the winter season.
