AKS has now become a successful brand.
one in the company presentation when giving Boss asked when was the last time he Office Did you feel like coming..? After some silence, when that girl replied, everyone was stunned. The answer of the girl was never…!
This was the question that made that young woman a successful entrepreneur. His effort is today a brand whose revenue is more than Rs 200 crore. The special thing is that this company started with work from home. We are talking about Gurgaon based ethnic clothing company AKS, which was started by Nidhi Yadav, a resident of Indore. Let’s know the success story of AKS brand.
The company was launched in 2014
The conversation with the senior in the office gave a direction to Nidhi Yadav. In an interview, she told that some seniors suggested that Nidhi should do something in the field of fashion. Nidhi had no knowledge of this. So she first did a one-year course at the Polymoda Fashion School. After this he also got a job in India, but he considered it necessary to return to India. In 2014, he started his company with just Rs 3.5 lakh.
success like this
Everyone was surprised by Nidhi Yadav’s decision to start a company, but Nidhi had made complete preparations, not only did she do a fashion course, but also observed the working and design of a big clothing company for six months. After this, he started making dresses targeting women between 18 and 35 years of age. In no time, in five years, his company became a company giving revenue of Rs 100 crore.
turn disaster into opportunity
At the time of Corona, the company was in trouble, by that time the company’s revenue had reached Rs 100 crore, but at the time of Corona, there was a complete break in the work. Withdrawal of salary for the employees also became a challenge. In such a situation, Nidhi Yadav turned the disaster into an opportunity and started making masks and PPE kits. These masks were made from the cloth that was saved in the form of clippings. Due to this clipping was also used and the company continued to run even in Corona.
Now revenue of 200 crores
When the company started in 2014, its revenue was just Rs 1.60 crore. From the next year itself, the revenue of the company had increased to 8.50 crores. In 2018 it was 48 crores and in 2019 the company touched the figure of 100 crores. Presently this clothing company has become 200 crore revenue.