In 1915, Harper’s Bazaar (magazine) ran a campaign. In this, the emphasis was on removing the hair of the underarms. During this, Gillette launched its first razor for women. The movement of sleeveless dresses and short dresses started in the 20th century. In this, it seems necessary to remove the hair of legs and underarms. Due to the introduction of bikini in 1940, the emphasis was on hair removal from the entire body. A wave of feminism came in 1960-70. In this, girls rejected the removal of body hair. It increased further due to pornography and pop culture. In 1987, 7 sisters from Brazil opened a salon and brought Brazilian waxes to New York. In this way, there was a caravan of unwanted hair removal in every round.