Ms Dhoni Toss Ipl (PC-IPL)
Mukesh Ambani’s flagship company Jio has always been known for setting new records. First, Reliance Jio created a ruckus in telecom and defeated big players like Airtel and Vodafone. Now Jio Cinema app has also created a new record in IPL. The final match of Chennai Super Kings and Gujarat Titans has become a witness to this.
According to the report of Business Insider, about 32 million people watched the IPL final match on Jio Cinema. According to the data, Jio Cinema got around 2.57 crore concurrent viewership during IPL Qualifier Round 2. During this match, people got to see Shubman Gill’s brilliant century. This match was between Gujarat Titans and Mumbai Indians.
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1500 crore video views
Earlier, such a huge viewership was received by Disney Hotstor, another big platform. This viewership was seen during a match in July 2019. Talking about Jio, Jio is continuously strengthening its hold in the space of digital sports. This year, in the first week of the IPL match, the video viewership of Jio has been 1500 crores. This is a new record in itself.
This is how the scope of streaming apps is increasing
The scope of streaming apps in the country has increased rapidly in the last few years. One of the major reasons for this is the increase in sporting events. Actually, these companies want to capture a large audience by being a part of sporting events. Now if we look at the records of IPL, this thing is also being proved. By creating a new record in video in IPL, Jio has proved that how fast video viewership is increasing in the country.
what is the reason
One of the major reasons behind such huge viewership is the free service. In fact, Jio had made the streaming facility free for all the viewers during Tata IPL. The benefit of which has been given to the company in the form of record viewership. In the coming time, it is expected that more companies can now increase the free offer in this segment. Not only the companies will get the benefit of this, but also the audience will be able to enjoy the free service.
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