India is ready to shock China once again. Let us tell you, Indian-made toys like Motu-Patlu and Chhotu Bheem are all set to compete with Doraemon, Shinchan.
Growing craze for toys like Motu-Patlu and Chhota Bheem, this strategy of India is overshadowing China
The boycott of Chinese goods is showing its effect in India. The spring of ‘Made in India’ has come in the country. Every little thing is now being made in India. Chinese goods are present in the Indian market, but their buyers have reduced. In such India China Ready to shock once again. Let us tell you, Indian-made toys like Motu-Patlu and Chhotu Bheem are all set to compete with Doraemon, Shinchan.
In such a situation, China’s occupation of India’s toy market is going to end. In the last 3 years, the demand for Chinese toys has decreased and the demand for toys made in India has increased. The plan of ‘Vocal for Local’ is completely changing the picture of the toys market. The global demand for toys like Motu-Patlu and Chhota Bheem is not only good for the country’s economy but also for the environment.
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Toyakathon has benefited a lot
Let us tell you, in 2021, the government started Toyathon and Toy Fair. Under this fair, the toy manufacturers of India got a chance to present their toys and give them a good platform. For this, Prime Minister Modi also asked the youth and start-ups to come forward and help in improving the toy economy of the country. Toys made in India benefited a lot from this toyathon. The toys made here are in demand not only in India but all over the world.
International toy companies are also increasing interest
Due to the increasing demand for toys being made in India, foreign toy companies are also increasing their interest in the Indian toy market. International companies such as Hasbro, Lego, Beetle, and Ikea are looking to move their local sourcing from China to India. Let us tell you, the toy company Funskool India is now exporting to more than 33 countries.
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India’s ‘toyeconomy’ is flourishing
Let us tell you, 3-4 years ago, India was dependent on other countries for toys. Especially in the Indian toy market, China had a monopoly in a way. More than 80% of toys in India used to come from China. But now a big change is being seen in it. Government of India’s call of Vocal for Local is changing the toy sector of India. The country’s ‘toy economy’ is flourishing. ‘Toyeconomy’ means economy generated from toys. There has been a 70% reduction in the import of toys in India. At the same time, he is exporting his made toys to other countries as well. There has been an increase of 61% in the import of toys.