This year, with the festival of Holi, a new zeal and enthusiasm has spread among traders across the country including Delhi. And once again new hope has arisen regarding the future of business.
Image Credit source: Representational Image
This year, with the festival of Holi, a new zeal and enthusiasm has spread among traders across the country including Delhi. And once again new hope has arisen regarding the future of business. Compared to last year, this year, during the festive season of Holi, there is an estimated increase of about 25 percent in the business across the country, due to which the business is expected to be more than 25 thousand crores across the country. There is a possibility of business worth Rs 1500 crore in Delhi alone.
Import of goods related to Holi remained zero
Like previous years, not only traders but also common people completely boycotted Chinese goods. The import of goods related to Holi in the country is about 10 thousand crores, which has been absolutely zero this time.
National President of Confederation of All India Traders (CAT) BC Bhartia and National General Secretary Praveen Khandelwal said that this time traders and customers boycotted Chinese made goods in the festive sale of Holi and herbal colors and herbal products made only in India. Gulal, pichkari, balloons, sandalwood, worship material, apparel and other items are being sold fiercely. At the same time, tremendous demand for other products including sweets, dry fruits, gift items, flowers and fruits, clothes, furnishing fabric, grocery, FMCG products, consumer durables is also visible in the markets.
Bhartia and Khandelwal told that this year Holi celebrations are being organized on a large scale across the country including Delhi. He told that due to this Holi celebrations are being organized in banquet halls, farm houses, hotels, restaurants and public parks and this sector has seen good business days after two years. More than 3000 Holi Milan celebrations, big and small, will be organized all over Delhi alone and the people involved in all the programs are getting to see an atmosphere of new happiness and enthusiasm on their faces.
Tremendous sale of Gulal and Pichkari
As the festival of Holi approaches, all the wholesale and retail markets of Delhi are fully decorated. All the markets are already crowded with shops to buy Holi items along with gulal and pichkari. Gujiyas made especially on Holi are being sold on a large scale at the sweet shops. However, there are still about 5 days left in Holi. But from today the businessmen are expecting an increase in the number of customers.
Khandelwal said that Holi will be lit in Delhi on the 7th. While the festival of colors will be celebrated on the 8th. Markets have also started to appear colored in the colors of Holi. Apart from colorful gulal and pichkari in the market, shops are decorated with Gujiya necklaces and dry fruits. The crowd of people is increasing for shopping in the market. He told that due to the tradition of taking garlands of dry fruits along with garlands and sweets to the relatives on Holi, people thronged the shops for shopping.
Due to this, there was movement in the market. Chemical-rich Gulal, instead of color, herbal colors, Abir and Gulal are in the highest demand in the markets. At the same time, the demand for balloons and atomizers is a bit more than in previous years. Traders are expected to have record breaking sales tomorrow on Saturday and the next day on Sunday. Khandelwal told that this time different types of pichkari balloons and other attractive items have come in the market. Pichkari with pressure is available from 100 rupees to 350 rupees. Pichkari in the form of tank is available from Rs.100 to Rs.400. Apart from this, fancy pipes have also made a splash in the market. Children are very fond of Spider-Man, Chhota Bheem etc. At the same time, the demand for spray of Gulal has become very high.